Course Descriptions & Syllabi

Course Descriptions & Syllabi

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Note: some or all of the courses in the subjects marked as "Transfer" can be used towards a transfer degree: Associate of Science and Arts or Associate of Engineering Science at DACC. Transferability for specific institutions and majors varies. Consult a counselor for this information.

Areas of Study | | HORT265 syllabus




COURSE NUMBER: HORT265
COURSE TITLE:Sustainable Marketing and Management
DIVISION:Technology
SEMESTER CREDIT HOURS:3
CONTACT HOURS:60
STUDENT ENGAGEMENT HOURS:135
DELIVERY MODE:In-Person

COURSE DESCRIPTION:
This course primarily applies to landowners or agriculture enthusiasts in the start-up or transition phases, interested in exploring new business ideas, management practices and marketing strategies.

PREREQUISITES:

NOTES:

STUDENT LEARNING OUTCOMES:
Upon completion of this course, students will be able to:
  • Determine what it takes to start a business both physically and financially.
  • Demonstrate the ability to market products successfully.
  • Research the newest trends in marketing and managing businesses in the environmental horticulture industry.
  • Learn all aspects of business ownership, exploring new ideas, management practices and marketing strategies.
  • Design a business plan for a real or future business.

TOPICAL OUTLINE:
  1. Appreciating the sustainable farm
  2. Farm goals
  3. Exploring and evaluating new ideas
  4. Developing a farm plan
  5. Developing farm layout
  6. Marketing your produce/product
  7. How to finance your farm
  8. Leaving your farm legacy

TEXTBOOK / SPECIAL MATERIALS:
See bookstore website for current book(s) at https://www.dacc.edu/bookstore

EVALUATION:
Tests 50%
Homework/Lab 50%

Lab grades are determined by written laboratory assignments, ability to perform exercises, clean-up after lab class, and general attitutde during class.

BIBLIOGRAPHY:

STUDENT CONDUCT CODE:
Membership in the DACC community brings both rights and responsibility. As a student at DACC, you are expected to exhibit conduct compatible with the educational mission of the College. Academic dishonesty, including but not limited to, cheating and plagiarism, is not tolerated. A DACC student is also required to abide by the acceptable use policies of copyright and peer-to-peer file sharing. It is the student’s responsibility to become familiar with and adhere to the Student Code of Conduct as contained in the DACC Student Handbook. The Student Handbook is available in the Information Office in Vermilion Hall and online at: https://www.dacc.edu/student-handbook

DISABILITY SERVICES:
Any student who feels s/he may need an accommodation based on the impact of a disability should contact the Testing & Academic Services Center at 217-443-8708 (TTY 217-443-8701) or stop by Cannon Hall Room 103. Please speak with your instructor privately to discuss your specific accommodation needs in this course.

REVISION:
Spring 2019

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