Course Descriptions & Syllabi

Course Descriptions & Syllabi

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Note: some or all of the courses in the subjects marked as "Transfer" can be used towards a transfer degree: Associate of Science and Arts or Associate of Engineering Science at DACC. Transferability for specific institutions and majors varies. Consult a counselor for this information.

Areas of Study | | CBUS104 syllabus




COURSE NUMBER: CBUS104
COURSE TITLE:Introduction to Business
DIVISION:Business
IAI CODE(S): BUS 911
SEMESTER CREDIT HOURS:3
CONTACT HOURS:45
STUDENT ENGAGEMENT HOURS:135
DELIVERY MODE:In-Person, Online

COURSE DESCRIPTION:
Introduction to Business will study U.S. business systems and the diverse components that are integral to the U.S. and international businesses. The course will focus on developing student understanding and knowledge of key business concepts including: growth of global business, ethics and social responsibility, the significance of entrepreneurship and small business, and an overview of how businesses are embracing new technologies including digital tools and methods such as content marketing, web and mobile advertising and promotion, e-commerce, and digital communications such as social media platforms, blogs, email contributes to the dynamic business environment.

PREREQUISITES:

NOTES:

STUDENT LEARNING OUTCOMES:
Upon completion of this course, students will be able to:
  • Understand the foundation of business principles and concepts and apply to current business events and assignments. Student knowledge will be evaluated through case studies, chapter assignments, and exams.
  • Practice effective communication skills including written and digital communication in the form of research based assignments, interactive assignments and through email and online learning tools and methods. Student abilities will be evaluated through course communication and completion of online assignments and exams.
  • Demonstrate awareness and understanding of global influences on businesses including cultural aspects relating to global business practice. Student understanding will be assessed through assignments and exams.
  • Understand the increasing impact of technology to businesses and society. Students will gain experience with web and mobile communications and understanding of digital tools and methods used by business to market their products and service and their corporate presence. Student technological competence and understanding will be assessed through completion of online communication and completion of online assignments and exams.

TOPICAL OUTLINE:
Introduction to Business will focus on developing student awareness, knowledge and understanding of today’s business world. Key business themes and concepts will include:
  1. Growth of International Business
  2. Organizational Strategy
  3. Role of ethics and social responsibility
  4. The significance of entrepreneurship and small business
  5. Mobile communications and information technologies including growth in digital methods for promoting business and engaging customers
  6. Management and Leadership
  7. Communications and information technologies including Digital Landscape and relevance to business
  8. Innovation and change driving the high performance organization
  9. Success by understanding marketplace, competition, and changing customer needs, and other external environmental factors such as the growth of digital communications, tools, and strategy and marketing methods utilizing new digital technologies

TEXTBOOK / SPECIAL MATERIALS:
See bookstore website for current book(s) at https://www.dacc.edu/bookstore

EVALUATION:
A point system will be utilized to calculate classroom performance.  Checkpoints, projects, case studies, final exam, miscellaneous assignments, and participation points will be assigned.  Total points will be determined for the semester.  The following percentages will be used to assign grades:

90-100% = A

  80-89% = B

  70-79% = C

  60-69% = D

  59-00% = F


BIBLIOGRAPHY:

STUDENT CONDUCT CODE:
Membership in the DACC community brings both rights and responsibility. As a student at DACC, you are expected to exhibit conduct compatible with the educational mission of the College. Academic dishonesty, including but not limited to, cheating and plagiarism, is not tolerated. A DACC student is also required to abide by the acceptable use policies of copyright and peer-to-peer file sharing. It is the student’s responsibility to become familiar with and adhere to the Student Code of Conduct as contained in the DACC Student Handbook. The Student Handbook is available in the Information Office in Vermilion Hall and online at: https://www.dacc.edu/student-handbook

DISABILITY SERVICES:
Any student who feels s/he may need an accommodation based on the impact of a disability should contact the Testing & Academic Services Center at 217-443-8708 (TTY 217-443-8701) or stop by Cannon Hall Room 103. Please speak with your instructor privately to discuss your specific accommodation needs in this course.

REVISION:
Fall 2019

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