Course Descriptions & Syllabi

Course Descriptions & Syllabi

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Note: some or all of the courses in the subjects marked as "Transfer" can be used towards a transfer degree: Associate of Science and Arts or Associate of Engineering Science at DACC. Transferability for specific institutions and majors varies. Consult a counselor for this information.

Areas of Study | | BOFF275 syllabus




COURSE NUMBER: BOFF275
COURSE TITLE:Social Media Management
DIVISION:Business
SEMESTER CREDIT HOURS:3
CONTACT HOURS:45
STUDENT ENGAGEMENT HOURS:135
DELIVERY MODE:Hybrid

COURSE DESCRIPTION:
The course teaches students to use social media strategically for a client or organization. An emphasis is placed on strategic planning and collaboration, tactical execution, and measurement of social media efforts. Students will learn by doing through assignments focused on social media strategy and tactics, content planning and creation, paid social, management and measurement tools, as well as crisis management. The course will cover an array of social platforms including, but not limited to blogs, Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, and Snapchat. Students will develop a social media strategy for a current brand and present the strategy in a class presentation as if it were a real-life presentation to managers and business executives.

PREREQUISITES:
BOFF253

NOTES:

STUDENT LEARNING OUTCOMES:
Upon completion of this course, students will be able to:
  • Identify the components of a strategic social media campaign and effectively develop one that creates value for an organization.
  • Create engaging content for Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, and additional social channels.
  • Manage a paid social media budget and allocate funds for all social media management operations, including content and design.
  • Create Facebook ads that will help an organization achieve its goals and objectives.
  • Evaluate which social media platforms are the most effective for a selected brand.
  • Identify and manage tools to create content and measure the performance of social media.
  • Assess the critical issues social media managers face and how to handle crises.

TOPICAL OUTLINE:
  1. Intro to Social Media Management
  2. Social Media Strategy and Tactics
  3. Social Media Management Tools
  4. Paid Social
  5. Channel Management
  6. Content Planning & Management
  7. Content Creation
  8. Facebook Ads
  9. Social Media Lead Generation
  10. Client and Organization Management
  11. Community and Crisis Management
  12. Future Trends in Social Media

TEXTBOOK / SPECIAL MATERIALS:
  • Textbook
    • Essentials of Social Media Marketing
    • Michelle Charello
    • Stukent
See bookstore website for current book(s) at https://www.dacc.edu/bookstore

EVALUATION:
Quizzes – 20%
Discussion Posts – 5%
Assignments – 25%
Midterm Project – 20%
Final Project – 30%

The following percentages will be used to determine grades:

90-100% = A

  80-89% = B

  70-79% = C

  60-69% = D

  00-59% = F


BIBLIOGRAPHY:

STUDENT CONDUCT CODE:
Membership in the DACC community brings both rights and responsibility. As a student at DACC, you are expected to exhibit conduct compatible with the educational mission of the College. Academic dishonesty, including but not limited to, cheating and plagiarism, is not tolerated. A DACC student is also required to abide by the acceptable use policies of copyright and peer-to-peer file sharing. It is the student’s responsibility to become familiar with and adhere to the Student Code of Conduct as contained in the DACC Student Handbook. The Student Handbook is available in the Information Office in Vermilion Hall and online at: https://www.dacc.edu/student-handbook

DISABILITY SERVICES:
Any student who feels s/he may need an accommodation based on the impact of a disability should contact the Testing & Academic Services Center at 217-443-8708 (TTY 217-443-8701) or stop by Cannon Hall Room 103. Please speak with your instructor privately to discuss your specific accommodation needs in this course.

REVISION:
Spring 2019

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