Course Descriptions & Syllabi

Course Descriptions & Syllabi

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Note: some or all of the courses in the subjects marked as "Transfer" can be used towards a transfer degree: Associate of Science and Arts or Associate of Engineering Science at DACC. Transferability for specific institutions and majors varies. Consult a counselor for this information.

Areas of Study | | BOFF253 syllabus




COURSE NUMBER: BOFF253
COURSE TITLE:Social Media for Business
DIVISION:Business
SEMESTER CREDIT HOURS:3
CONTACT HOURS:45
STUDENT ENGAGEMENT HOURS:135
DELIVERY MODE:Hybrid, Online

COURSE DESCRIPTION:
The course exposes students to multimedia communications focusing on various social media channels and their application in current media and business. The course examines the current habits in social media, trends, and evolution in social communication to provide a better understanding of the relationship between the different social channels and how they can be used to serve brands and promote business growth. To better understand these concepts, students will develop, maintain, and evaluate a simulated advertising account. Students will also work with local businesses to build a mini social media campaign.

PREREQUISITES:
ENGL101 or ENGL121

NOTES:

STUDENT LEARNING OUTCOMES:
Upon completion of this course, students will be able to:
  • Understand the various channels available to business professionals and how to utilize those channels effectively.
  • Demonstrate the ability to maintain brand awareness, personality, and integrity on a social platform.
  • Understand the importance of interaction on social channels to help build and maintain an effective online presence.
  • Demonstrate the importance of maintaining channels (i.e. Blog) with effective copy, timely updates, and appropriate editing.
  • Create, monitor, and analyze multimedia campaigns Define and describe best practices for developing efficient social media policies.
  • Debate ethical decision making on social media concepts.

TOPICAL OUTLINE:
  1. Fundamentals of Social Media
  2. Social Media vs. Traditional Media
  3. Brand Websites and Blogs
  4. Social Media Channels
  5. Integrated Marketing Communications (IMC) and Brand Image
  6. Content Communities
  7. Social Media Feedback Cycle
  8. Audience and Engagement
  9. Content Strategy and Search Engine Optimization
  10. Planning Resources & Editorial Calendars
  11. Return on Investment (ROI)
  12. Reputation Management
  13. Social Media Policies

TEXTBOOK / SPECIAL MATERIALS:
  • Textbook
    • Social Media Marketing Principles & Strategies
    • Stephen & Bart
    • Stukent
  • Simulation
    • Mimic Social Simulation Access
    • Stukent
See bookstore website for current book(s) at https://www.dacc.edu/bookstore

EVALUATION:
Assignments – 20%
Simulation - 10%
Group Work/Discussions – 20%
Assessments – 25%
Final Project – 25%

The following percentages will be used to determine grades:

90-100% = A

  80-89% = B

  70-79% = C

  60-69% = D

  00-59% = F


BIBLIOGRAPHY:

STUDENT CONDUCT CODE:
Membership in the DACC community brings both rights and responsibility. As a student at DACC, you are expected to exhibit conduct compatible with the educational mission of the College. Academic dishonesty, including but not limited to, cheating and plagiarism, is not tolerated. A DACC student is also required to abide by the acceptable use policies of copyright and peer-to-peer file sharing. It is the student’s responsibility to become familiar with and adhere to the Student Code of Conduct as contained in the DACC Student Handbook. The Student Handbook is available in the Information Office in Vermilion Hall and online at: https://www.dacc.edu/student-handbook

DISABILITY SERVICES:
Any student who feels s/he may need an accommodation based on the impact of a disability should contact the Testing & Academic Services Center at 217-443-8708 (TTY 217-443-8701) or stop by Cannon Hall Room 103. Please speak with your instructor privately to discuss your specific accommodation needs in this course.

REVISION:
Fall 2019

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