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| BMGT217 syllabus
|COURSE NUMBER: ||BMGT217|
|COURSE TITLE:||Retailing and Merchandising|
|SEMESTER CREDIT HOURS:||3|
|STUDENT ENGAGEMENT HOURS:||135|
|DELIVERY MODE:||Online |
This course introduces the student to the area of retailing—the broad scope as well as the specific activities in which different retailers are involved. The student is introduced to the ever changing world of retailing including traditional institutions (supermarkets, convenience, department, discount, and specialty stores) that have been joined by category specialists, superstores, hypermarkets, convenience stores, warehouse clubs, off-price retailers, catalogers, and non-store retailers and the ever growing category of online retailing. Students will develop decision-making experience by applying management fundamentals to case studies, which involve the process of planning, organizing, directing, and controlling. Finally, students will increase their knowledge about current and future trends in retailing and implications to their career.
STUDENT LEARNING OUTCOMES:
Upon completion of this course, students will be able to:
- Develop successful written, digital communication skills essential for a career in retailing.
- Demonstrate knowledge, skills and competencies in the fundamentals of retailing and apply retailing concepts and strategies to course assignments.
- Understand the integration of operations, merchandise management and supply chain strategies leading to excellent customer service.
- Demonstrate knowledge of the influence of cultural and global opportunities, growth, and challenges in the retailing industry.
- Demonstrate understanding of how new and changing technology tools are utilized in retailing landscape.
TEXTBOOK / SPECIAL MATERIALS:
- The world of retailing
- Strategic planning in retailing: Owning or managing a business
- E-Commerce and retailing
- Contemporary challenges facing retailers
- Categories of retailers
- Multichannel retailing
- Consumer buying behavior
- Insight into management functions and utilization of technology tools and methods
- Global retailing
- Future retailing trends & career paths
See bookstore website for current book(s) at https://www.dacc.edu/bookstoreEVALUATION:
A point system will be utilized to calculate classroom performance. Checkpoints, projects, case studies, final exam, miscellaneous assignments, and participation points will be assigned. Total points will be determined for the semester. The following percentages will be used to assign grades:
90-100% = A
80-89% = B
70-79% = C
60-69% = D
59-below = F
|STUDENT CONDUCT CODE:||Membership in the DACC community brings both rights and responsibility. As a student at DACC, you are expected to exhibit conduct compatible with the educational mission of the College. Academic dishonesty, including but not limited to, cheating and plagiarism, is not tolerated. A DACC student is also required to abide by the acceptable use policies of copyright and peer-to-peer file sharing. It is the student’s responsibility to become familiar with and adhere to the Student Code of Conduct as contained in the DACC Student Handbook. The Student Handbook is available in the Information Office in Vermilion Hall and online at: https://www.dacc.edu/student-handbook|
|DISABILITY SERVICES:||Any student who feels s/he may need an accommodation based on the impact of a disability should contact the Testing & Academic Services Center at 217-443-8708 (TTY 217-443-8701) or stop by Cannon Hall Room 103. Please speak with your instructor privately to discuss your specific accommodation needs in this course.|