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Areas of Study
| BMGT217 syllabus
|COURSE NUMBER: ||BMGT217|
|COURSE TITLE:||Retailing and Merchandising|
|SEMESTER CREDIT HOURS:||3|
|CONTACT HOURS:||Lecture 3|
|DELIVERY MODE:||Online |
Retailing and Merchandising will review relevant topics and issues in the field of retailing through chapter reading and assignments, case studies, and activities. This course introduces the student to the area of retailing—the broad scope as well as the specific activities in which different retailers are involved. The student is introduced to the ever changing world of retailing including traditional institutions (supermarkets, convenience, department, discount, and specialty stores) that have been joined by category specialists, superstores, hypermarkets, convenience stores, warehouse clubs, off-price retailers, catalogers, and non-store retailers and the ever growing category of online retailing. Students will develop decision-making experience by applying management fundamentals to case studies, which involve the process of planning, organizing, directing, and controlling. Finally, students will increase their knowledge about current and future trends in retailing and implications to their career.
STUDENT LEARNING OUTCOMES:
- Students will develop successful written, digital communication skills essential for a career in retailing.
- Students will demonstrate knowledge, skills and competencies in the fundamentals of retailing and apply retailing concepts and strategies to course assignments.
- Students will understand the integration of operations, merchandise management and supply chain strategies leading to excellent customer service.
- Students will demonstrate knowledge of the influence of cultural and global opportunities, growth, and challenges in the retailing industry.
- Students will demonstrate understanding of how new and changing technology tools are utilized in retailing landscape.
TEXTBOOK / SPECIAL MATERIALS:
- The World of Retailing
- Strategic Planning in Retailing: Owning or Managing a Business
- E-Commerce and Retailing
- Contemporary Challenges Facing Retailers
- Categories of Retailers
- Multichannel Retailing
- Consumer Buying Behavior
- Insight into Management functions of Human Resources and Technology
- Global Retailing
Retailing Management, Levy & Weitz, 9th Ed.
McGraw-Hill Connect Premium Content Code for 9th Ed. (Bundled with book if purchased at DACC bookstore).
See bookstore website for current book(s) at http://www.dacc.edu/bookstoreEVALUATION:
A point system will be utilized to calculate classroom performance. Assignments, quizzes, test participation points will be assigned. Total points for the course is the following:
Total Points - 800
Exams - 300
Assignments - 500
Participation Points - maximum 40
The instructor may make adjustments in the total point value to benefit student learning. The following percentages on a 4.0 scale will be used to assign grades:
100-90% = A
89-80% = B
79-70% = C
69-60% = D
59-00% = F