Course Descriptions & Syllabi

Course Descriptions & Syllabi

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Note: some or all of the courses in the subjects marked as "Transfer" can be used towards a transfer degree: Associate of Science and Arts or Associate of Engineering Science at DACC. Transferability for specific institutions and majors varies. Consult a counselor for this information.

Areas of Study | | BMGT117 syllabus




COURSE NUMBER: BMGT117
COURSE TITLE:Principles of Marketing
DIVISION:Business
IAI CODE(S):
SEMESTER CREDIT HOURS:4
CONTACT HOURS:60
STUDENT ENGAGEMENT HOURS:180
DELIVERY MODE:Online

COURSE DESCRIPTION:
Principles of Marketing will explore various marketing processes, concepts, practices and trends relevant in today’s business world. Students will study marketing successes, trends, challenges, and failures to better understand the role and function of marketing. The field of marketing primarily involves products and services, pricing, promotion, and distribution of business products and services. This course features the basic principles related to these topics, plus marketing environments, global marketing, market segmentation, marketing planning, consumer behavior, and digital media methods and media tools including search engine optimization, social media strategy and tools, content, web and mobile methods for promoting products, services and company.

PREREQUISITES:

NOTES:

STUDENT LEARNING OUTCOMES:
Upon completion of this course, students will be able to:
  • Develop successful written, visual, and digital communication skills essential for a career in marketing including social media marketing.
  • Demonstrate knowledge, skills and competencies in the fundamentals of marketing and apply marketing techniques and solutions to course assignments.
  • Evaluate and apply marketing practices to create measurable results to meet marketing objectives.
  • Articulate the role of the global opportunities for businesses to market.
  • Identify marketing strategies relevant to global business.
  • Identify growing trends in society that impact the field of marketing including the increasing use of digital tools, apps, web, and mobile methods for communications, product search, product selection and buying.
  • Apply marketing knowledge to new and changing technology tools and applications that are utilized in the digital marketing landscape and identify how changing technology impacts the Marketing environment.

TOPICAL OUTLINE:
  1. Creating Customer Relationships and Value through Marketing utilizing digital methods.
  2. Developing Successful Organizational and Marketing Strategies that embrace digital methods.
  3. Scanning the Marketing Environment.
  4. Ethical and Social Responsibility for Sustainable Marketing.
  5. Understanding Consumer Behavior, Trends, and Organizations as Customers.
  6. Global Consumers and Markets.
  7. Marketing Research, Metrics and Analytics methods used to determine overall marketing effectiveness.
  8. Market Segmentation, Targeting, and Positioning and determination of effective digital tools and traditional methods for success.
  9. Developing New Products and Services in changing business landscape that embraces e-commerce strategies and digital methods and tools for marketing.

TEXTBOOK / SPECIAL MATERIALS:
See bookstore website for current book(s) at https://www.dacc.edu/bookstore

EVALUATION:
A point system will be utilized to calculate classroom performance. Checkpoints, projects, case studies, final exam, miscellaneous assignments, and participation points will be assigned. Total points will be determined for the semester. The following percentages will be used to assign grades:

90-100% = A

  80-89% = B

  70-79% = C

  60-69% = D

  59-below = F


BIBLIOGRAPHY:

STUDENT CONDUCT CODE:
Membership in the DACC community brings both rights and responsibility. As a student at DACC, you are expected to exhibit conduct compatible with the educational mission of the College. Academic dishonesty, including but not limited to, cheating and plagiarism, is not tolerated. A DACC student is also required to abide by the acceptable use policies of copyright and peer-to-peer file sharing. It is the student’s responsibility to become familiar with and adhere to the Student Code of Conduct as contained in the DACC Student Handbook. The Student Handbook is available in the Information Office in Vermilion Hall and online at: https://www.dacc.edu/student-handbook

DISABILITY SERVICES:
Any student who feels s/he may need an accommodation based on the impact of a disability should contact the Testing & Academic Services Center at 217-443-8708 (TTY 217-443-8701) or stop by Cannon Hall Room 103. Please speak with your instructor privately to discuss your specific accommodation needs in this course.

REVISION:
Fall 2019

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