Course Descriptions & Syllabi

Course Descriptions & Syllabi

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Note: some or all of the courses in the subjects marked as "Transfer" can be used towards a transfer degree: Associate of Science and Arts or Associate of Engineering Science at DACC. Transferability for specific institutions and majors varies. Consult a counselor for this information.

Areas of Study | | BMGT115 syllabus




COURSE NUMBER: BMGT115
COURSE TITLE:Event and Meeting Planning
DIVISION:Business
IAI CODE(S):
SEMESTER CREDIT HOURS:3
CONTACT HOURS:45
STUDENT ENGAGEMENT HOURS:135
DELIVERY MODE:Online

COURSE DESCRIPTION:
Event and Meeting Planning will explore the dynamic industry of trade shows, special events, weddings and meeting planning. This industry has emerged as a separate business category that facilitates commerce in all facets of the economy while opening new marketplaces at all levels; from manufacturer to wholesale, retail, and consumer. The course will examine each step in the development of trade shows, special events, and meetings that will highlight the many aspects of this growing industry.

PREREQUISITES:

NOTES:

STUDENT LEARNING OUTCOMES:
Upon completion of this course, students will be able to:
  • Understand the impact of technology in the marketing field and how developing technology is impacting every aspect of business while changing the way we work and communicate.
  • Demonstrate knowledge and skills from an event planner perspective including: Event and Meeting planning and development, implementation, and operational stages of the event planning process.
  • Identify and demonstrate knowledge of key elements in the event planning industry including Destination Marketing Organizations, Meeting and Convention Venues, Exhibitions, Meeting, Exhibition, Event, and Convention Organizers and Sponsors, Destination Marketing Organizations, Service Contractors, food and beverage, special events (including weddings) and legal considerations.
  • Apply knowledge of technology methods and trends relevant to business, the field of marketing, and event planning and demonstrate knowledge of digital tools and methods including web and mobile communications and information literacy necessary for professional success.
  • Demonstrate knowledge of the importance of a global perspective in the event and meeting planning field and an awareness of societal trends impacting the field of marketing and event planning.

TOPICAL OUTLINE:
  1. Introduction to meetings, expositions, events and convention industry
  2. Meeting, exhibition, event, and convention organizers and sponsors
  3. Destination marketing organizations
  4. Meeting and convention venues
  5. Exhibitions
  6. Service contractors
  7. Special event management
  8. Wedding planning
  9. Planning MEEC gatherings
  10. Food and beverage
  11. Legal issues
  12. Technology tools for the meeting professional
  13. Project development and culmination

TEXTBOOK / SPECIAL MATERIALS:
See bookstore website for current book(s) at https://www.dacc.edu/bookstore

EVALUATION:
A point system will be utilized to calculate classroom performance. Checkpoints, case studies, final exam, miscellaneous assignments, and participation points will be assigned. Total points will be determined for the semester. The following percentages will be used to assign grades:

90-100% = A

  80-89% = B

  70-79% = C

  60-69% = D

  59-below = F


BIBLIOGRAPHY:

STUDENT CONDUCT CODE:
Membership in the DACC community brings both rights and responsibility. As a student at DACC, you are expected to exhibit conduct compatible with the educational mission of the College. Academic dishonesty, including but not limited to, cheating and plagiarism, is not tolerated. A DACC student is also required to abide by the acceptable use policies of copyright and peer-to-peer file sharing. It is the student’s responsibility to become familiar with and adhere to the Student Code of Conduct as contained in the DACC Student Handbook. The Student Handbook is available in the Information Office in Vermilion Hall and online at: https://www.dacc.edu/student-handbook

DISABILITY SERVICES:
Any student who feels s/he may need an accommodation based on the impact of a disability should contact the Testing & Academic Services Center at 217-443-8708 (TTY 217-443-8701) or stop by Cannon Hall Room 103. Please speak with your instructor privately to discuss your specific accommodation needs in this course.

REVISION:
Spring 2019

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