Course Descriptions & Syllabi

Course Descriptions & Syllabi

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Note: some or all of the courses in the subjects marked as "Transfer" can be used towards a transfer degree: Associate of Science and Arts or Associate of Engineering Science at DACC. Transferability for specific institutions and majors varies. Consult a counselor for this information.

Areas of Study | Business Marketing / Management - 21 courses
BMGT100 Basics of Business Startup (Fall and Spring) – 2.0 hours
Course Description: This course covers the key elements to starting and running a successful business. Students will learn about each area through reading texts and handouts, hands-on exercises and discussion. Learning will be evaluated through assignments and the final development of a finished business plan. Students will have access to Live Plan©, an online business plan development website, and Word and Excel templates, through which they will create eh complete business plan. Two one-hour in-person sessions will be conducted with the instructor: one during week two and one during week 8. The instructor will offer flexibility in scheduling these sessions.
NotesThis course will assist the student in researching and completing a business plan for a business start-up. The knowledge gained through class work and effort put into the final project will help in evaluating the potential for a business idea and in preparing and presenting a finished concept to potential investors. [ C]

BMGT103 Customer Engagement (Fall) – 2.0 hours
Course Description: Customer Engagement will focus on developing appropriate skills, knowledge, and attitudes needed to win customer satisfaction and loyalty. The importance of the relationship between the customer and the organization will be studied and related to the organizational purpose. Key business themes and concepts will include: 1) awareness of the challenges and opportunities in customer service; 2) the ability to lead, expand, and empower the service process utilizing customer service strategies to exceed customer expectation and create customer loyalty; and 3) a clear understanding of the future directions of customer service, engagement, and satisfaction and specific skills for professional success.
Notes [ C]

BMGT104 Interpersonal Relationships (Fall) – 3.0 hours
Course Description: The course focuses on identifying strategies and techniques essential for professional success. The course will feature content that explores the many dynamics of personal communications, individual personalities, work styles, and company culture influence on the workplace environment. Personal communications will also include the impact of an individual’s social media communications and impact to professional image. Students will study the variety of personal interactions in one-on-one situations, groups, and online. The course content explores research-based psychology and management principles, as well as newer theories and philosophies of human relations drawn from management theory, group theory, personality theory, and relationship theory. Course discussion will include how effective human relations skills are crucial to business success as organizations grow and compete in a global business environment. Students will gain understanding of the importance to develop the knowledge and skill to adapt to a workplace where change is frequent and inevitable.
Notes [ C]

BMGT106 Supervisory Training (Fall) – 3.0 hours
Course Description: Supervisory Skills focuses on building student understanding and skills of successful strategies essential for supervising in a changing organization. Students will learn how their perception, attitude, and managerial philosophy and skills impact their ability to manage people effectively. Key issues and challenges involving supervision will be themes throughout the course.
Notes [ C]

BMGT114 Principles of Management (Fall and Spring) – 3.0 hours
Course Description: Principles of Management will focus on promoting learning through an integrated approach to the understanding of management fundamentals applied to current business practices, issues, and trends impacting business success and survival. Learners will develop awareness, knowledge, understanding of current and relevant management principles, and practices in global business. Current trends impacting business success and workplace environment including technological and digital tools and methods relevant to maximizing business effectiveness and efficiencies are emphasized throughout the course.
Notes [T, C]

BMGT115 Event and Meeting Planning (Fall) – 3.0 hours
Course Description: Event and Meeting Planning will explore the dynamic industry of trade shows, special events, weddings and meeting planning. This industry has emerged as a separate business category that facilitates commerce in all facets of the economy while opening new marketplaces at all levels; from manufacturer to wholesale, retail, and consumer. The course will examine each step in the development of trade shows, special events, and meetings that will highlight the many aspects of this growing industry.
Notes [ C]

BMGT117 Principles of Marketing (Fall) – 4.0 hours
Course Description: Principles of Marketing will explore various marketing processes, concepts, practices and trends relevant in today’s business world. Students will study marketing successes, trends, challenges, and failures to better understand the role and function of marketing. The field of marketing primarily involves products and services, pricing, promotion, and distribution of business products and services. This course features the basic principles related to these topics, plus marketing environments, global marketing, market segmentation, marketing planning, consumer behavior, and digital media methods and media tools including search engine optimization, social media strategy and tools, content, web and mobile methods for promoting products, services and company.
Notes [T, C]

BMGT118 Professional Selling (Spring) – 3.0 hours
Course Description: This course emphasizes professional selling as a marketing activity that is coordinated with an organizations promotional components. Successful sales strategies and techniques will be featured in the course. The impact and role of selling within an organization will be discussed and analyzed. Identification of the foundation of the relationship selling process will include review of the role of communication, sales knowledge, and psychology of selling, prospecting, sales call planning, effective sales presentation, closing and follow-up. Technological tools used by the Sales Professional will be discussed in the course including features of web and mobile devices for maximized efficiencies, digital tools such as artificial intelligence and virtual assistant for scheduling and other functions, customer tracking and database management, web meetings, video methods for product demonstrations, and other relevant innovations in the field of professional sales.
Notes [ C]

BMGT160 Entrepreneurial Skills (Spring) – 3.0 hours
Course Description: Entrepreneurial Skills will focus on developing student awareness, knowledge, understanding, and application of Entrepreneurship and Small Business Ownership/Management. Key business themes and concepts will include:
  • Role of small business in the economy small business.
  • Startup/buyout and organization of a business.
  • Management, marketing, operations.
  • Entrepreneurs as the energizers of small business.
  • The role impact and benefits of technology to a small business.
  • Growth of global business and role and opportunities for small business.
  • Role of ethics in business and focus on quality.
Notes [ C]

BMGT200 Introduction to Sport Management (Fall and Spring ) – 3.0 hours
Course Description: The course examines career opportunities within the sport industry and provides knowledge relevant to the management, marketing, legal, and financial operations of sport organizations. The course incorporates valued skills needed in a variety of sport settings including intercollegiate athletics, campus recreation, event and facility management, professional sport, management and marketing agencies, and international sport.
Notes

BMGT201 Digital Promotional Strategy (Spring) – 3.0 hours
Course Description: This course focuses on an integrated approach to an organization’s promotional strategy that drives financial success while supporting the organization’s marketing goals. Students will develop knowledge and skills in the fundamentals of promotion planning, design, and implementation featuring multiple marketing channels. Digital tools and methods will be featured throughout the course and included in project requirements. Identification of appropriate metrics and analytics key to promotion campaign evaluation will be included as a project component. Students will gain promotion planning skills through simulated projects.
Notes [ C]

BMGT210 Content and Social Media Marketing (Fall and Spring) – 3.0 hours
Course Description: The Content and Social Media Marketing course explores the expanding digital marketing areas of social media and content marketing. Social media and content marketing are instrumental and interrelated tools at the forefront of a company’s marketing strategy that engages consumers with creative content and effective messaging while leveraging digital communication to enhance brand identity, loyalty, and consumer engagement.

The course features methods and strategies businesses use to engage consumers by developing an understanding of content marketing methods, which provides the foundation to build a company’s social media strategy. The course will utilize case projects and current business practices in social media and content marketing to promote student learning. Students will gain understanding in the development of original, relevant, and effective content for users and customers. Popular digital marketing formats and platforms that involve the creation and sharing of content and messaging will be featured.

Notes [ C]

BMGT212 Human Resource Management (Fall and Spring) – 3.0 hours
Course Description: Human Resources Management will focus on developing student understanding and knowledge of how organizations can gain sustainable competitive advantage through their workforce. The course will feature relevant topics in HRM including: workforce development through recruitment and selection, training and development, performance appraisals, compensation, challenges, opportunities and issues in HRM, employee relations and safety in the workplace.
Notes [ C]

BMGT213 Principles of Advertising (Fall) – 3.0 hours
Course Description: This course is designed to introduce you to the field of advertising and promotion. The emphasis in this course will be on the role of advertising and other promotional mix elements in the integrated marketing communications program (IMC) of an organization. Students will develop insight into the various professional clusters of advertising professionals: advertisers/clients, advertising agencies, advertising media and advertising suppliers of special services such as artists, photographers, talent, production suppliers and research. Students will study how all groups are interdependent and how all are vital parts of the process of commercial marketing communications. The development of an integrated marketing communications programs requires an understanding of the overall marketing process, how companies organize for advertising and other promotional functions, customer behavior, planning and implementation and evaluation. Attention will be given to the various IMC tools used in advertising including: interactive marketing, digital marketing and advertising tools including social media, sales, promotion, and publicity.
Notes [ C]

BMGT217 Retailing and Merchandising (Spring) – 3.0 hours
Course Description: This course introduces the student to the area of retailing—the broad scope as well as the specific activities in which different retailers are involved. The student is introduced to the ever changing world of retailing including traditional institutions (supermarkets, convenience, department, discount, and specialty stores) that have been joined by category specialists, superstores, hypermarkets, convenience stores, warehouse clubs, off-price retailers, catalogers, and non-store retailers and the ever growing category of online retailing. Students will develop decision-making experience by applying management fundamentals to case studies, which involve the process of planning, organizing, directing, and controlling. Finally, students will increase their knowledge about current and future trends in retailing and implications to their career.
Notes [ C]

BMGT244 Digital Marketing (Fall) – 2.0 hours
Course Description: This course is an introduction to the growing arena of Digital Marketing featuring Social Media, which comprise the area of New (emerging) Media. The course reviews how businesses engage connected consumers using Digital Media that features social media channels and owned content. The course will explore the exciting innovations and practices in digital media and customer engagement. Digital media has changed the way brands and businesses utilize technology for customer acquisition. Digital Marketing components are forefront and instrumental in a company’s overall marketing strategy. The course focuses on all major digital platforms including social media, mobile, Search (paid and organic), content marketing, and other forms of digital media.
Notes [ C]

BMGT290 Management Seminar (As Needed) – 1.0 hours
Course Description: The application of current business topics in an individualized based on student experience. The plan of study is designed for students desiring to study in a particular field of business whereas a conventional business course is nonexistent.
Notes [ C]

BMGT291 Management Seminar (As Needed) – 2.0 hours
Course Description: The application of current business topics in an individualized based on student experience. The plan of study is designed for students desiring to study in a particular field of business whereas a conventional business course is nonexistent.
Notes [ C]

BMGT292 Management Seminar (As Needed) – 3.0 hours
Course Description: The application of current business topics in an individualized based on student experience. The plan of study is designed for students desiring to study in a particular field of business whereas a conventional business course is nonexistent.
Notes [ C]

BMGT295 Management Internship (As Needed) – 3.0 hours
Course Description: The application of knowledge gained from coursework to an individualized workplace format that is customized to student experience. Students will perform duties as required by the position held. Evaluation will be determined by immediate supervisor. The student should be able to apply those knowledges, skills, understanding, attitudes gained in all previous business classes to the specific job. Such application to be determined by employer evaluations. The student will receive realistic experiences in an actual on-the-job work situation based on each individual student’s career goals. Emphasis is placed on coordinating the needs of the student and the business community.
Notes [ C]

BMGT297 Management Internship (As Needed) – 3.0 hours
Course Description: The application of knowledge gained from coursework to an individualized workplace format that is customized to student experience. Students will perform duties as required by the position held. Evaluation will be determined by immediate supervisor. The student should be able to apply those knowledges, skills, understanding, and attitudes gained in all previous business classes to the specific job. Such application to be determined by employer evaluations. The student will receive realistic experiences in an actual on-the-job work situation based on each individual student’s career goals. Emphasis is placed on coordinating the needs of the student and the business community.
Notes [ C]

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