DACC | Course Descriptions & Syllabi

Course Descriptions & Syllabi

Table of Contents | Areas of Study | Art | ARTS152 syllabus

COURSE NUMBER:		ARTS152
COURSE TITLE:		Graphic Design II
DIVISION:		Liberal Arts
IAI CODE(S):
SEMESTER CREDIT HOURS:		3.0
DELIVERY MODE:

COURSE DESCRIPTION:
This course is concerned with developing confidence and competence in creating forms in relation to a concept.  Students are encouraged to take risks, to develop their originality in style, as well as to expand the vocabulary with which they express ideas by employing visual rhetorical strategies such as irony, puns, metaphors, etc.  The steps of a design process are established and used to structure the first projects: research, ideation, thumbnails, roughs, design development, and final presentation.  The course encourages an understanding of style as it relates to culture and technology.
PREREQUISITES:
Graphic Design I
NOTES:

COURSE OBJECTIVES / GOALS:
The primary course goal is to develop an understanding of the methods employed in solving communication problems in graphic design, advertising, illustration, computer graphics, and photography.  It is also a goal of the course to develop the understanding that communication is an active process between people and not just a statement of the artist’s self-expression or even the passive appreciation of it.  It will be shown that in order for us to act, we must interpret the significance of the information before us and therefore participate in the communication process.
TOPICAL OUTLINE:
Offering Solutions Instead of Design
Suggestions for Ideation
Elements and Principles; A New Approach
   a.  Design With the Formal Elements of Art
   b.  Understanding the Nature of Color
   c.  Employing the Principles of Design
   d.  Manipulating Graphic Space
Designing for the Music Industry
Design Briefs, Keeping them Brief
Inventing Typography
Beyond Logos
The Purpose and Power of Advertising
The Portfolio and Job Search

TEXTBOOK / SPECIAL MATERIALS:
Ellen Lupton and Jennifer Cole Phillips.  Graphic Design, The New Basics.  Princeton Architectural Press, New York and Maryland Institute College of Art, Baltimore, 2008.
EVALUATION:
This course has 3 contact hours: 3 Lecture.
1.  Critiques:
Projects will be judged for viability both conceptually and in regards to the proposed scope of the project.  Other factors influencing the critique and ultimately the grade one receives is clarity and relevance of the project, craftsmanship, the degree of difficulty, the quality of the design process (the usefulness of sketches, sketch intent, independence in decision making, the ability to self-criticize and evaluate the projects progress), the quality of visual resolution of the project (text, image, and expression), the clarity of communication, originality, and completion by due date.

2.  Exams (including the final)
The exams are primarily over vocabulary used in the design and advertising field.

3.  Sketchbook/journal

4.  In class activities

5.  Participation in class
BIBLIOGRAPHY:

REVISION:
11/18/2010

RECORD UPDATED:
2011-09-07 10:16:00