Course Descriptions & Syllabi



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Table of Contents | Areas of Study | Business Marketing / Management - 17 courses

BMGT103 Customer Service (Spring) -- 2.0 hoursCustomer Service will focus on developing appropriate skills, knowledge, attitudes needed to win customer satisfaction and loyalty.  The importance of the relationship between the customer and the organization will be studied and related to the organizational purpose. Key business themes and concepts will include: 1)awareness of the challenges and opportunities in customer service; 2)the ability to lead, expand, and empower the service process utilizing customer service strategies to exceed customer expectations and create customer loyalty; and 3)a clear understanding of the future directions of customer service and specific skills for professional success. Notes: [ ] IAI:

BMGT104 Interpersonal Relationships in Business (Fall or Spring) -- 3.0 hoursThe course focuses on identifying strategies and techniques essential for student growth in human relations success on and off the job. Students wii develop skills for successfully interactions in one-on-one situations, in groups, and in organizations.

The course emphasizes proven, research-based psychology and management principles, as well as newer theories and philosophies of human relations drawn from management theory, group theory, personality theory, and relationship theory. More than ever, effective human relations skills are crucial to business success as organizations grow and compete in a global business environment. Employees must have the knowledge and skill to adapt to a workplace where change is frequent and inevitable. Notes: [C] IAI:

BMGT115 Trade Shows, Events and Meetings (As Needed) -- 3.0 hoursTrade Shows, Events and Meetings will explore the dynamic industry of trade shows, special events, and meeting planning.  This industry has emerged as a separate business category that facilitates commerce in all facets of the economy while opening new marketplaces at all levels; from manufacturer to wholesale, retail, and consumer.   Notes: [C] IAI:

BMGT117 Principles of Marketing (Fall, Spring) -- 4.0 hours Principles of Marketing will explore various marketing processes, concepts, practices and trends relevant in today’s business world. Students will study marketing successes, trends, challenges, and failures to better understand the role and function of marketing.
Notes: [T, C] IAI:

BMGT118 Principals of Selling (Fall and Spring) -- 3.0 hours This course emphasizes professional selling as a professional marketing activity that is coordinated with an organization’s promotional components. Successful sales strategies and techniques will be featured in the course. The impact and role of selling within an organization will be discussed and analyzed. Identification of the foundation of the relationship selling process will include review of the role of communication, sales knowledge, psychology of selling, prospecting, sales call planning, effective sales presentation, closing and follow-up.
Notes: [C] IAI:

BMGT160 Entrepreneurial Skills (Fall and Spring) -- 3.0 hoursEntrepreneurial Skills will focus on developing student awareness, knowledge, understanding, and application of Entrepreneurship and Small Business Ownership/Management.  Key business themes and concepts will include: global perspective and the growth of international business opportunities; role of ethics in business; role of small business in the economy; small business startup/buyout, management and operations; entrepreneurs as the energizers of small business; the role and impact of technology, and focus on quality. Notes: [C] IAI:

BMGT200 Introduction to Sport Management ( ) -- 3.0 hoursThe course examines career opportunities within the sport industry and provides knowledge relevant to the management, marketing, legal, and financial operations of sport organizations. The course incorporates valued skills needed in a  variety of sport settings including intercollegiate athletics, campus recreation, event and facility management, professional sport, management and marketing agencies, and international sport.  Notes: This course is not available for web registration. [ ] IAI:

BMGT201 Promotional Strategy (Spring) -- 4.0 hoursThis course focuses on an integrated approach to an organization’s promotional strategy.  Application of promotion planning, design, and implementation stages coordinated with advertising, professional selling and publicity will be emphasized. Prerequisites: BMGT117, BOFF180 or consent of instructor Notes: [C] IAI:

BMGT212 Human Resource Management (Spring) -- 3.0 hoursHuman Resources Management will focus on developing student understanding and knowledge of how organizations can gain sustainable competitive advantage through their workforce. The course will feature relevant topics in HRM including: workforce development through recruitment and selection, training and development, performance appraisals, compensation, challenges, opportunities and issues in HRM; employee relations and safety in the workplace. Notes: [C] IAI:

BMGT213 Principles of Advertising (Fall) -- 3.0 hoursThis course is designed to introduce you to the field of advertising and promotion. The emphasis in this course will be on the role of advertising and other promotional mix elements in the integrated marketing communications program (IMC) of an organization. The development of an IMC requires an understanding of the overall marketing process, how companies organize for advertising and other promotional functions, customer behavior, communications theory, and how to set goals, objectives, and budgets. Attention will be given to the various IMC tools used in contemporary marketing, including: advertising, direct marketing, internet and interactive marketing, sales promotion, publicity and public relations, and personal selling. Prerequisites: Preferred: BOFF180 and BOFF181 or BOFF215 or Consent of Instructor

Notes: [C] IAI:

BMGT217 Principles of Retailing (Fall) -- 3.0 hoursRetailing will focus on relevant topics and issues in the field of retailing through chapter reading and assignments, case studies, and activities. This course introduces the student to the area of retailing; the broad scope as well as the specific activities in which different retailers are involved. The student is introduced to the ever changing world of retailing, including: traditional institutions (supermarkets, convenience, discount, and specialty stores), that hae been joined by category specialists, superstores, hypermarkets, warehouse clubs, off-price retailers, catalogers, and nonstore retailers. . Notes: [C] IAI:

BMGT244 Direct Marketing (Spring) -- 2.0 hoursDirect Marketing will explore the information driven marketing process between the buyer and seller, utilizing various direct marketing techniques and strategies. Direct and interactive marketing requires a focused set of skills for maximum effectiveness, including customer profiling, research and testing, and interactive media planning. Students learn to use the fundamental principles of direct marketing to create hi-tech campaigns using the latest technology. The course will also explore the exciting innovations in online advertising and customer interaction. Among these additions are sections on blogging, social networks, and search engine advertising. Prerequisites: BMGT117 Notes: [C] IAI:

BMGT290 Management Seminar (As Needed) -- 1.0 hourThe study of contemporary issues in business. Prerequisites: Consent from the Division Dean required. Notes: This course is not available for web registration. [C] IAI:

BMGT291 Management Seminar (As Needed) -- 2.0 hoursThe study of contemporary issues in business. Prerequisites: Consent from the Division Dean required. Notes: This course is not available for web registration This course is not available for web registration. [C] IAI:

BMGT292 Management Seminar (As Needed) -- 3.0 hoursThe study of contemporary issues in business. Prerequisites: Consent from the Division Dean required. Notes: This course is not available for web registration. [C] IAI:

BMGT295 Management Internship (As Needed) -- 3.0 hoursOn-the-job training in Management or business related areas. Prerequisites: Consent from the instructor required. Notes: This course is not available for web registration. [C] IAI:

BMGT297 Management Internship (As Needed) -- 3.0 hoursOn-the-job training in Management or business related areas. Prerequisites: Consent from the instructor required. Notes: This course is not available for web registration. [C] IAI:

[C] indicates a career course.

[T] indicates a transfer course. Transfer courses can be counted towards a transfer degree. Transferability for specific institutions and majors varies. Consult a counselor for this information.

IAI indicates Illinois Articulation Initiative course code(s).