Marketing
Associate in Applied Science
This program is designed to give an individual a variety of career options
such as Customer Service, Sales, Telemarketing, Marketing, Retail Sales,
Hospitality, Advertising, Travel & Tourism, and Management.
This program is an occupational program typically not designed to
transfer. However this program has been articulated to some senior
institutions. Please contact a counselor for specific details.
Note: BOFF 130 Windows class or documented proficiency
of Windows skills is required for all software classes.
Students must complete INST 101, Success in College, as a requirement
for graduation.
| REQUIRED COURSES |
HOURS |
|
First Semester
|
| BMGT 117 Principles of Marketing |
4
|
| BMGT 103 Customer Service |
2
|
| BMGT 104 Interpersonal Relationships |
3
|
| #BOFF 228 Intro. to Word (pre: BOFF 130) |
2
|
| Math Elective |
3
|
| *Communications Elective (ENGL 101 or 121) |
3
|
| Total |
17
|
| Second Semester |
| BMGT 201 Promotional Strategy (pre: BMGT 117, BOFF 180, BOFF
181 or BOFF 215) |
3
|
| BMGT 217 Principles of Retailing (pre: BMGT 117) |
3
|
| BMGT 160 Entrepreneurial Skills |
3
|
| #BOFF 127 Introduction to PowerPoint (pre: BOFF 130) |
2
|
| BOFF 180 Layout and Design Principles |
2
|
| Communications Elective |
3
|
| Total |
16
|
| Third Semester |
| BMGT 115 Trade Shows, Events and Meetings |
3
|
| BMGT 213 Principles of Advertising (pre: BOFF 180, BMGT 117 or
consent of instructor) |
3
|
| BMGT 244 Direct Marketing (pre: BMGT 117, BOFF 180, BOFF 181 or
BOFF 215) |
2
|
| BOFF 255 Digital Presentations (pre: BOFF 127) |
3
|
| Business Core Elective (see list below) |
3
|
| *Humanities Elective |
3
|
| Total |
17
|
| Fourth Semester |
| BMGT 118 Professional Selling |
3
|
| BOFF 265 E-Communications |
3
|
| *CECN 108 Elements of Economics |
3
|
| Business Core Electives (see list below) |
9
|
| Total |
18
|
#Prerequisite: BOFF 130 Windows class (or concurrent enrollment) or a
qualifying score on the Windows Placement Test.
Business Core Electives
BMGT 114 Principles of Management -- 3
BMGT 212 Human Resource Management -- 3
BMGT 106 Supervisory Training -- 3
CACC 101 Financial Accounting -- 3
BACC 120 Principles of Finance -- 3
BOFF 217 InDesign (pre: BOFF 130, BOFF 180) -- 3
#BOFF 215 QuarkXPress (pre: BOFF 130, BOFF 180) -- 3
CBUS 104 Intro to Business -- 3
*General Education
Human Relations
requirements.
Designated as a Tech Prep program.
Enrollment in developmental classes may increase the length of time it takes to complete an
associate degree.
Placement in typing courses will depend on demonstrated proficiency.
Applied Science Degrees and Career Certificate
Programs