Danville Area Community College
2007-2008
This program is designed to give an individual a variety of career options such as Customer Service, Sales, Telemarketing, Marketing, Retail Sales, Hospitality, Advertising, Travel & Tourism, and Management.
NOTE: BOFF 130 Windows class or documented proficiency of Windows skills is required for all software classes.
| Required Courses | Hours | F,S,I,SU | Grade |
| First Semester | |||
|---|---|---|---|
| BMGT 117 Principles of Marketing |
4
|
||
| BMGT 103 Customer Service |
2
|
||
| BMGT 104 Interpersonal Relationships |
3
|
||
| #BOFF 228 Intro to Word (pre: BOFF 114 or 25 wpm or
consent) |
2
|
||
| *Communications Elective (ENGL 101 or 121) |
3
|
||
| *Math Elective |
3 |
||
| Total |
17
|
||
| Second Semester | |||
| BMGT 201 Promotional Strategy (1 hr. lab) (pre: BMGT
117, BOFF 180, 181,or 215) |
3
|
||
| BMGT 217 Principles of Retailing |
3
|
||
| BMGT 160 Entrepreneurial Skills |
3
|
||
| #BOFF 127 Intro to PowerPoint |
2
|
||
| BOFF 180 Layout and Design |
2
|
||
| *Communications Elective |
3
|
||
| Total |
16
|
||
| Third Semester | |||
| BMGT 115 Trade Shows, Events and Meetings |
3
|
||
| BMGT 213 Principles of Advertising (pre: BOFF 180, BMGT
117 or consent) |
3
|
||
| BMGT 244 Direct Marketing (pre:: BMGT 117) |
2
|
||
| BOFF 255 Digital Presentations (pre: BOFF 127) |
3
|
||
| **Business Core Elective (see approved list) |
3
|
||
| *Humanities Elective |
3
|
||
| Total |
17
|
||
| Fourth Semester | |||
| BMGT 118 Professional Selling |
3
|
||
| BMGT 265 E-Communications |
3
|
||
| *CECN 108 Elements of Economics |
3
|
||
| **Business Core Electives |
9
|
||
| Total |
18
|
||
| **Business Core Electives | |||
| BMGT 114 Principles of Management |
3
|
||
| BMGT 106 Supervisory Training |
3
|
||
| BMGT 212 Human Resource Management |
3
|
||
| CACC 101 Financial Accounting |
3
|
||
| BACC 120 Principles of Finance (pre: CACC101 or consent) |
3
|
||
| #BOFF 181 Pagemaker (Pre: BOFF 180 or consent) |
3
|
||
| #BOFF 215 QuarkXPress (pre: BOFF 180 or consent) |
3
|
||
#Prerequisite: BOFF 130 Windows class (or concurrent enrollment) or a qualifying score on the Windows Placement Test.
*General Education
Human Relations requirements.
Designated as a Tech Prep program.
Enrollment in developmental classes may increase the length of time it takes to complete an associate degree.
Placement in typing courses will depend on demonstrated proficiency.