CERTIFICATE PROGRAM

Danville Area Community College
2007-2008


Marketing
Certificate Program
(Pending ICCB Approval)

NOTE:  BOFF 130 Windows class or documented proficiency of
                Windows skills is required for all software classes.

Required Courses Hours F,S,I,SU Grade
BMGT 117 Principles of Marketing
4
   
BMGT 103 Customer Service
2
   
BMGT 115 Trade Shows, Events and Meetings
3
   
BMGT 201 Promotional Strategy (pre:  BMGT 117)
4
   
BMGT 244 Direct Marketing (pre:  BMGT 117)
2
   
BMGT 118 Professional Selling
3
   
Total 
18
   
Business Course Options (Select 9 hours)
BMGT 213 Principles of Advertising (pre:  BOFF 180)
3
   
BOFF 180 Layout and Design
2
   
#BOFF 181 PageMaker (pre:  BOFF 180)
or
#BOFF 215 QuarkXpress (pre:  BOFF 180 or consent)
3
   
#BOFF 219 Microsoft Publisher
2
   
BMGT 160 Entrepreneurial Skills
3
   
BMGT 114 Principles of Management
3
   
BMGT 212 Human Resource Management
3
   
BMGT 217 Principles of Retailing (pre:  BMGT 117)
3
   
BMGT 123 Hospitality
2
   
BMGT 120 Travel Sales and Trends
2
   
BMGT 113 Hospitality and Tourism Marketing
3
   
BMGT 290 Management Seminar
1
   
BMGT 291 Management Seminar
2
   
BMGT 292 Management Seminar
3
   
BMGT 295 Management Internship
3
   
BMGT 297 Management Internship
3
   
General Education
Business Elective
3
   
*Math Elective
3
   
Total 
6
   

#Prerequisite:  BOFF 130 Windows class (or concurrent enrollment) or a qualifying score on the Windows Placement Test.

Placement in typing courses will depend on demonstrated proficiency.

*Enrollment in developmental classes may increase the length of time it takes to complete a certificate.


Code CBCM
March 2007  Credit Hours 33
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