THIS IS A CAREER DEGREE.
IT IS NOT DESIGNED TO TRANSFER TO A FOUR YEAR UNIVERSITY.

Danville Area Community College
2005-2006


Marketing
Associate in Applied Science

This program is designed to give an individual a variety of career options such as Customer Service, Sales, Telemarketing, Marketing, Retail Sales, Hospitality, Advertising, Travel & Tourism, and Management.

NOTE:  BOFF 130 Windows class or documented proficiency of Windows skills is required for all software classes.

Required Courses Hours F,S,I,SU Grade
First Semester 
BMGT 117 Principles of Marketing 
4
   
CBUS 104 Introduction to Business 
3
   
CACC 101 Financial Accounting
3
   
BOFF 180 Layout & Design Principles
2
   
#BOFF 228 Intro to Word
2
   
*Communications Elective (ENGL 101 or 121)
3
   
Total 
17
   
Second Semester
BMGT 114 Principles of Management 
3
   
BMGT 201 Promotional Strategy (pre:  BMGT 117, BOFF 180, BOFF 181 or BOFF 215) 
4
   
*CECN 108 Elements of Economics 
3
   
BMGT 217 Principles of Retailing  (pre: BMGT 117) 
3
   
BMGT 104 Interpersonal Relationships 
3
   
#BOFF 181 PageMaker (pre: BOFF 180)
3
   
Total 
19
   
Third Semester
BMGT 160 Entrepreneurial Skills 
3
   
BMGT 118 Professional Selling 
3
   
BMGT 115 Trade Shows, Events and Meetings
3
   
#BOFF 215 QuarkXPress (pre: BOFF 180)
3
   
BMGT 244 Direct Marketing (pre: BMGT 117, BOFF 180, BOFF 181 or BOFF 215)
2
   
*Humanities Elective 
3
   
Total 
17
   
Fourth Semester
BMGT 212 Human Resource Management 
3
   
BMGT 213 Principles of Advertising (pre: BOFF 180, BOFF 181, BOFF 215)
3
   
*BOFF 125 Business Communications (pre: BOFF 114 or BOFF 121; or consent; BOFF 228 or SPCH 101 or SPCH 102)
3
   
BMGT 103 Customer Service
2
   
**Business Elective 
3
   
Math Elective 
3
   
Total 
17
   
**Approved Business Electives
BACC 130 Payroll Accounting (pre:  BACC 100)
3
   
BMGT 295 Management Internship
3
   
BMGT 297 Management Internship
3
   
BMGT 106 Supervisory Training
3
   
BOFF 225 Excel I
2
   
BOFF 121 Typing & Document Processing
4
   
CBUS 204 Business Law II
3
   
BACC 120 Principles of Finance
3
   
CBUS 203 Business Law I
3
   
BMGT 113 Hospitality and Tourism Marketing
3
   
BOFF 243 Corel Draw
2
   
BOFF 260 Job Search Seminar
2
   
BMGT 110 Taking Off in Travel
2
   
BMGT 120 Travel Sales and Trends
2
   
BMGT 123 Hospitality
2
   
BOFF 219 Publisher
2
   
BMGT 290 Management Seminar
1
   
BMGT 291 Management Seminar
2
   
BMGT 292 Management Seminar
3
   

#Prerequisite:  BOFF 130 Windows class (or concurrent enrollment) or a qualifying score on the Windows Placement Test.

*General Education
Human Relations requirements.
Designated as a Tech Prep program.

Enrollment in developmental classes may increase the length of time it takes to complete an associate degree.

Placement in typing courses will depend on demonstrated proficiency.


Code CBMM
January 2005  Credit Hours 70
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